– Sang-ki Kim, Manager, Training Team, Business Support Division, Hyundai Livart –
Hello, I’m Sang-ki Kim, the manager of the Training Team in the Business Support Division at Hyundai Livart.
My role involves managing various channels and overseeing store employees.
As my responsibilities have expanded, I now focus on training programs and overall staff management. This includes creating training content, hosting training sessions, and organizing workshops with external instructors.
For example, I conduct training for new hires to help them acquire essential skills and knowledge. At Hyundai Livart, we prioritize systematically nurturing sales and service staff, maintaining high standards in customer service—an integral part of our department store heritage.
With nearly 680 stores nationwide, managing them solely with HQ resources has been a significant challenge. While stores in metropolitan areas are easier to access, visiting stores in remote regions is time-consuming and inefficient, leading to fewer visits overall.
Maintaining consistent quality across both directly managed stores and franchises requires effective communication and training, but this proved difficult to achieve.
We also found tools like KakaoTalk unsuitable for managing tasks; tracking files, confirming whether employees had read important updates, or monitoring progress was nearly impossible. Using general messengers for work revealed its clear limitations.
Shopl has significantly improved communication and made store management much easier.
For instance, when I share training schedules or important updates with stores through Shopl, I can track who has viewed the materials. Employees can ask questions directly in the app via comments, and I can respond efficiently.
Since all communication is logged and easily retrievable, it has streamlined our operations and made task management more convenient.
We rely heavily on Shopl’s communication features. From HQ, we use ‘Report’ to share critical updates or schedules, while stores use ‘Issue & Resolve’ to relay on-site concerns or feedback. This two-way communication has become much smoother and more structured.
These features are particularly useful for franchises that need clear and consistent communication between HQ and stores, and at Livart, they’ve been indispensable.
⛔ Difficulty in Monitoring Store Service and Conditions
Previously, while we provided materials like customer service, furniture, and service guides to stores, it was hard to ensure these were being followed correctly on-site.
Without physically visiting the stores, it was nearly impossible to verify the actual implementation of our standards. At Hyundai Livart, where service quality is a priority, this posed a significant challenge.
Additionally, we relied on KakaoTalk for communication with store managers. This made it difficult to organize work-related files or retrieve them when needed.
✅ Hygiene and Service Conditions Now Monitored Remotely
With Shopl, we now receive Reports detailing store conditions in a structured format. The ability to attach photos to these reports has been particularly valuable, allowing us to see the state of each store—including entranceways, desks, showrooms, elevators, parking areas, and outdoor signage—without needing to visit in person.
Daily inspections, including internal and external environment checks, are documented and submitted with photos. This ensures we can monitor stores remotely and stay informed about their hygiene and service levels.
Moreover, Shopl provides statistics on report submission rates and highlights whether a store's condition is satisfactory or requires improvement. This has been instrumental in identifying and addressing issues at specific stores.
⛔ Difficulty in Identifying and Addressing Issues on Site
When managing furniture sales and maintenance, issues such as damages, defects, or incorrect price tags occasionally arise.
Previously, we relied on KakaoTalk or phone calls to communicate these problems. This made it hard to fully understand the situation and left no clear record of the issues or their resolution.
✅ Identify and Resolve Store or Product Issues Accurately and Efficiently
With Shopl’s Issue & Resolve board, we can address on-site problems much faster.
For example, if display furniture is damaged, store staff can log the issue with photos attached. Notifications are sent to managers, who can review the problem.
If HQ intervention is needed, the issue is escalated for further action. For minor problems, on-site staff can record their solution directly in the system and mark the issue as resolved. This ensures managers can track the history of issues and maintain a clear record for future reference.
The Issue & Resolve board has made communication clearer and problem-solving more efficient, helping us keep our stores at a consistently high standard.
– Sang-ki Kim, Manager, Training Team, Business Support Division, Hyundai Livart –
Today, we shared how Hyundai Livart uses Shopl to monitor and improve store quality.
Want to take your store communication and management to the next level? Start with Shopl now!✨
