[E·LAND] E-Land Fashion Streamlines Retail Workforce and Communication

Summary

E-Land Fashion is a leading fashion company in South Korea, operating a wide range of SPA and women's apparel brands across hundreds of stores nationwide. Managing communication, attendance, and daily tasks across such a large workforce was becoming increasingly difficult, especially with information scattered across different platforms and manual processes still in place.

Since implementing Shopl, E-Land has unified store communication, digitized time tracking and reporting, and empowered every employee—from HQ to part-timers—with an intuitive, mobile-first experience.

“What we liked most about Shopl was how it replaced fragmented communication and manual tracking with one intuitive tool. We used to rely on scattered systems—now even our part-timers get updates and can act on them right away.”

– Bora Kang, HR Team Lead, Casual Division, E-Land Fashion -

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Challenges

• Store communication was fragmented across multiple channels, making it hard to align teams and ensure consistent execution
• Manual scheduling and paperwork—like time-off requests, reports, and checklists—led to errors, delays, and redundant admin work
• Attendance tracking relied on unreliable fingerprint scanners, putting additional burden on managers and increasing payroll errors

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Solution

1. Streamlined Communication Across All Roles

Shopl unified store communications on a single mobile platform. HQ can now send updates—including images, videos, and surveys—directly to all staff, including part-timers, without relying on store managers to relay information.

2. Digital Scheduling and Attendance with Mobile Access

Employees use the Shopl app to clock in/out, manage schedules, and request time off. Managers no longer need to track missed punches manually, and the payroll team benefits from cleaner, standardized data.

3. Paperless Reporting and Real-Time Visibility

From sales reports to training tasks, Shopl enables staff to complete and submit everything digitally. HQ can monitor submission status and collect store data in real time, helping teams move faster and reduce overhead.

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Results

• 2,000+ employees connected through a centralized mobile platform
• Over 95% of attendance records now handled without manual correction
• More than 1,500 mobile reports submitted monthly, reducing paperwork by 80%
• 100% of stores transitioned from fragmented tools to a single source of communication

“From day one, we branded our Shopl platform as ‘E-Ple,’ short for E-Land People. We created a smiling logo to represent our team and our belief that the best ideas come from both employees and customers. With Shopl, we’re enabling our people to work more confidently and efficiently—always with a smile.”

– Bora Kang, HR Team Lead, Casual Division, E-Land Fashion -