– Seo Soo-kyung, Offline Operations MD at DailyLike –
Hello, I’m Seo Soo-kyung, the Offline Operations MD at DailyLike.
Before joining DailyLike, I worked as a fashion MD, but I became interested in the lifestyle industry—covering living goods, stationery, and more—because it offers diverse product categories and lots to learn.
Recently, we’ve opened a store at Gyeongju World, targeting families as a new customer base. It’s been exciting yet challenging to design a completely different product lineup for this audience (laughs).
We’ve been using Shopl for over a year and a half, tailoring its features to meet our company’s needs along the way.
As an MD, I oversee everything from planning and sourcing new products for our direct-managed stores to organizing promotions and managing sales. I’m also in charge of the entire process for opening and closing stores.
Since I handle offline operations, a significant part of my job involves communicating with store managers to ensure smooth operations.
Balancing product planning and managing stores or personnel has been challenging. For instance, when we open new locations like the Gyeongju World store, connecting with new vendors and planning products become top priorities.
At the same time, I manage about 50 on-site employees, making it tough to handle everything efficiently.
Communicating with individual store managers or employees could be tedious, and important files or data were often scattered across different platforms, making task management a hassle.
We used tools like Albamon and ERP systems before, but they felt cumbersome and weren’t precise enough for attendance tracking, which is when I learned about Shopl.
Shopl has significantly reduced the burden of managing personnel and stores.
From attendance tracking to real-time communication, having everything in one tool has made things so much easier.
Resolving communication and attendance issues has allowed me to focus on more critical tasks, like product planning and boosting sales, increasing both efficiency and job satisfaction.
After using Shopl for over a year and a half, these three features stand out as the most useful.
If you’re running stores or managing employees and want to strengthen communication with the field, I highly recommend Shopl!
⛔ Communication delays due to a lack of attendance visibility
Previously, every time I needed to coordinate with store employees, I had to manually check their schedules, which was a hassle.
It was impossible to know who was on duty or off, leading to delays and confusion during communication with the field.
✅ Real-Time Tracking of Employee Schedules for Seamless Communication
With Shopl, I can see employees’ schedules, including whether they’ve clocked in, are on duty, or are on break.
I can even contact the right person directly via Shopl Chat, making communication much quicker and easier.
⛔ Complexity and oversight in announcements via KakaoTalk or ERP systems
We used to rely on KakaoTalk or phone calls for communication with store employees. Group chats often left us unsure who had read the announcements, and it was hard to follow up on unresolved issues.
Sharing VM updates with individual store managers also made it difficult to track or manage communications centrally.
✅ Seamless sharing of announcements and gathering feedback
We now use Shopl’s announcements and survey features extensively. When I share important updates—like new product launches, events, or sales performance—I can track who has read them. Surveys are great for gathering store feedback, and Shopl even allows me to send push notifications to those who haven’t participated yet.
Now, I can be sure that updates are shared thoroughly and feedback is collected without any gaps.
⛔ Scattered reports and challenges in managing store photos
Daily reports, defect logs, and expense submissions were just some of the documents store employees had to complete. Sorting these by store or employee was time-consuming, and keeping track of who had submitted what was another headache.
✅ Easy document and photo management in one place
Shopl’s reporting and bulletin board features have been incredibly helpful.
We’ve categorized bulletin boards by purpose—for example, one for store photos and another for rounding reports—making it easier to organize and retrieve information.
With Shopl, I can also leave feedback on posts directly, eliminating the need for separate phone calls or messages. Managing store photos is now seamless, with everything shared and accessible in one place.
– Seo Soo-kyung, Offline Operations MD at DailyLike –
This was the story of DailyLike, a company successfully managing direct-managed stores with Shopl.
If you’re looking to improve and streamline communication with your stores, why not start with Shopl today?
